Roger Martinez

Over 18 years of experience as a Enterprise Agile Coach, Jira Administrator, Jira Functional Solutions Architect, Portfolio Management and Project Management specializing in leading enterprise-wide Agile transformations. Trusted partner for leadership, stakeholders, and teams in strategic initiative development, synthesis, and evaluation.

Possess over 15 years of extensive experience in Jira Administration and Functional Enterprise Solutions Architecture. Demonstrated expertise in designing, configuring, and rolling out customized Jira instances for several Fortune 500 companies. Proficient in optimizing Jira workflows and configurations to meet the unique needs of each organization.

Developed custom Agile-based frameworks and led organizational transformations. Skilled in curriculum development and instructional design, with a passion for education and technology. Created and refined curriculum content for Agile training programs.

Provided coaching and training on Agile ideology, Scrum framework, and Agile methodologies to executive staff, stakeholders, and teams. Coached teams from newly acquired companies on Agile mindset, methodology, and frameworks.

 As a seasoned PMO Director, I have successfully led large-scale project portfolios across various industries, driving operational excellence and strategic alignment with organizational goals. My expertise spans overseeing multi-million-dollar portfolios, implementing governance frameworks, and developing PMO strategies that enhance project delivery, resource allocation, and risk management. I have built and led high-performing teams, integrating Agile methodologies to optimize project execution and foster collaboration across business units. By implementing real-time reporting systems and key performance indicators (KPIs), I have provided executive leadership with critical insights that guide decision-making and improve overall project outcomes. My approach balances strategic foresight with hands-on execution, ensuring that projects are delivered on time, within budget, and aligned with the company’s broader objectives. 

As a Senior Operations Manager at Wal-Mart’s distribution center, I was responsible for overseeing the receiving department, managing a workforce of over 250 employees. In this role, I ensured the smooth and efficient flow of goods, maintaining high productivity levels while adhering to strict timelines. I implemented process improvements that optimized receiving operations, reduced downtime, and enhanced overall efficiency. By fostering a strong culture of teamwork and accountability, I maintained a high standard of operational excellence, ensuring compliance with company policies and safety regulations. My ability to manage large teams, streamline workflows, and drive continuous improvement positioned the department as a critical component of the distribution center’s success. 

My published works are designed to empower individuals and organizations to unlock their full potential by applying strategic approaches and proven methodologies. Drawing from over 30 years of experience in Agile transformation, leadership, and enterprise strategy, these books offer practical guidance for professionals aiming to achieve career success and drive meaningful organizational change. Through my writing, I share thought leadership that encourages growth, innovation, and continuous improvement. 

This book introduces the V.A.L.U.E. Approach, a comprehensive framework designed to help organizations successfully implement and scale methodologies like Agile, Lean, or other enterprise-wide processes. It walks readers through each phase, from conducting a readiness assessment to executing proof of concept initiatives, ensuring that changes are strategic, sustainable, and aligned with business objectives. Whether you’re a seasoned leader or new to transformation efforts, this guide provides practical tools, real-world examples, and actionable insights to drive organizational success.